STOCKHOLM, September 2019: The Embassy of Sri Lanka in Stockholm, in partnership with Emirates and Pacific Asia Travel Association (PATA) Sweden Chapter, organised an interactive session on Sri Lanka tourism on 04 September at the Embassy with the aim of providing updated information to the Swedish travel industry representatives and writers about the security situation in Sri Lanka and the importance of promoting Sri Lanka as an attractive travel destination.
In his speech, Ambassador Sudantha Ganegama Arachchi said that the Sri Lanka government has taken every measure to improve the security situation following the incidents in April and assured that Sri Lanka is now a safe destination to travel. He invited the Swedish companies to work together with the Embassy to promote Sri Lanka as a tourism destination. He outlined the future promotional plans which include familiarisation tours, digital marketing campaigns and events in regional cities.
In their remarks, Secretary General of the Sweden Sri Lanka Business Council, Leif Ohlson and Vice Chairperson of PATA, Lena Skogström explained why Sri Lanka is a unique travel destination for Swedes, who annually look for new travel destinations.
Commercial Secretary of the Embassy, Yasoji Gunawardana, presented updated information on Sri Lanka tourism and invited the renowned Swedish travel writer, Christian Muda to share his recent travel experiences in Sri Lanka. He stated that Sri Lanka is a safe destination and can offer diverse travel options to the Swedish travellers who seek new experiences.
The travel representatives at the event said that there is a renewed interest in the Swedish travel market about Sri Lanka and they constantly receive new enquires. According to a leading travel company in Sweden, Sri Lanka remains within the top 10 favorite travel destinations among Swedes in the coming winter season. The event concluded with a Q&A session and a raffle draw which was followed by a dinner reception.
