MANILA, February 2020: The Embassy of Sri Lanka in Manila, in cooperation with the Sri Lanka Tourism Promotion Bureau (SLTPB), organised a tourism promotion and high-level networking session themed “So Sri Lanka: The Resplendent Island” on 5 February 2020 at Shangri-La Makati. The event was held in line with the SLTPB’s participation at the PTAA Travel Tour Expo 2020.
Filipinos travelers are known to be adventurous and thrill-loving individuals who are always seeking out new experiences and exotic destinations to satisfy their wanderlust. Sri Lanka, as an island-nation blessed with scenic environment, amazing wildlife, colorful festivals, ayurvedic practices, diverse and unique cultural heritage, and vibrant people, is emerging as a ‘must-see’ destination for Filipinos.
One hundred and ten decision makers and management level representatives from local travel agencies and tourism organizations participated in the event while the Sri Lankan tourism industry was represented by three travel agencies, namely NKAR Travel and Tours, Jetwing Travels and Lanka Sportreizen.
The event, which was divided into two parts, tourism briefing and a high-level networking session, was inaugurated with the lighting of the traditional oil lamp by distinguished guests. Ambassador Gunasekera, in her welcome remarks, introduced the country and made a tourism presentation, which showcased Sri Lanka as a highly-sought after destination. She elaborated on the country’s niche sectors for tourism tailor-made for Filipinos such as wedding and honeymoon destinations, unique shopping experiences, delectable and unique dishes for culinary tourism, as well as film and cruise tourism. Sri Lanka was marketed as a perfect destination for Filipinos of all age and economic status, whether millennials up to retirees or the affluent and the middle class.
Addressing guests, District Sales Manager of Thai Airways-Philippines Malu Oclarence-Dueñas mentioned their company’s interest in partnering with the SLTPB and travel operators in promoting the island-nation through familiarisation tours for local travel operators and media.
In the live testimonial portion, several Filipinos from the travel and trade industry enthusiastically shared their “So Sri Lanka” experience as they narrated the beautiful sceneries they have seen and unique experiences they had on their travels to the country.
For an authentic Sri Lankan experience, a Ceylon tea corner served high-quality and world famous tea to the attendees while a dance troupe from Sri Lanka captivated the crowd with their colorful costumes and skillful performances of traditional Sri Lankan dance.
