COLOMBO, March 2019: Khaadi, an iconic fast fashion retail force from Pakistan, and a favourite of many Sri Lankan expatriates living in the Gulf and elsewhere overseas, has appointed MTI Consulting for its Sri Lanka market entry, according to local media reports.
Having carried out an initial market feasibility study, Khaadi has identified the high potential to establish the premium ethnic fashion brand in Sri Lanka.
Khaadi SMC (Pvt.) Limited Chief Commercial Officer MENA and SE Adnan Samdani, said: “Khaadi is present in over 65 locations across the UK, Pakistan and the Gulf. We have an aggressive internationalisation plan in progress and see a clear opportunity in the Sri Lankan fashion retailing domain, which we wish to optimise. We are pleased to have acquired MTI’s consultancy services for this process of market entry.”
MTI CEO Hilmy Cader, said: “Having conceptualised the multi-faceted aspects, a customized process-based model has been developed based on which MTI will facilitate this exciting market entry partnering and facilitation process,”
Established in 1998, Khaadi is a Pakistani fashion retailing pioneer with an unparalleled retail network, currently holding over 450,000 square feet of brick and motor stores, with its global presence in Pakistan, across the UK and Gulf. The business focuses on providing an exceptional retail experience, affordable, fast fashion and fabric for men, women and children, fashion accessories and a homeware line.
MTI Consulting, which has its headquarters in Bahrain, is an internationally-networked boutique management consultancy, offering advisory services in strategy, strategic planning, corporate re-structuring, process re-engineering, performance management, international market entry, feasibility studies, due diligence, corporate finance, mergers and acquisitions, HR, executive search/head hunting, marketing strategy, branding and market research.
